Asaf Amran is a CTO at Sela. A highly skilled senior R&D SW manager, he is adept in all stages of application product development, including Business Logic, UI, SW infrastructure, and UX. He has international experience, strategic, technological & management thinking, is skilled at understanding & characterizing clients’ needs, and at setting up tasks & schedules. He initiates improvement processes, embeds an innovative culture, uses Agile Scrum methodology, and possesses crisis management skills. He combines technological & business thinking, maximizes the relevant technologies, demonstrates original thinking, is effective at motivating people & processes, and has excellent interpersonal skills.